Privacy Policy for Optiwise Alt Text & Image AI
Effective Date: 28 May 2025
1. Introduction
CET TECH LLC (“we,” “our,” or “us”) operates the Optiwise Alt Text & Image AI application (“the App”) available through the Shopify App Store. This Privacy Policy explains how we collect, use, process, and protect information when you use our App.
**Company Information:**
– **Company Name:** CET TECH LLC
– **Address:** 3 GERMAY DR STE 4 # 1430, WILMINGTON DE 19804
– **EIN:** 32-0702676
– **Contact:** info@cettechventure.com
2. Information We Collect
2.1 Store and Product Data
We collect the following data from your Shopify store to provide our AI optimization services:
**Product Information:**
– Product titles, descriptions, and handles
– Product images and media files
– Product types, vendors, and tags
– SEO metadata (meta titles and descriptions)
– Image alt text (existing and AI-generated)
– Product pricing and availability status
**Store Information:**
– Shop domain and basic store settings
– API access tokens for Shopify integration
– App usage statistics and optimization history
2.2 Customer Data (Limited Processing)
Our App processes minimal customer data only when necessary for core functionality:
**Level 1 Protected Customer Data:**
– Order-related product data for optimization context
– Anonymous usage patterns for improving AI recommendations
**We DO NOT collect or process:**
– Customer names, addresses, phone numbers, or email addresses
– Payment information or financial data
– Personal customer browsing behavior
– Customer contact lists or marketing data
### 2.3 Technical Data
– App usage logs and performance metrics
– Error logs for troubleshooting
– Authentication tokens and session data
3. How We Use Your Information
3.1 Primary Purposes
We process your data exclusively for the following purposes:
**AI Optimization Services:**
– Generating optimized alt text for product images
– Creating improved product images through AI consultation
– Optimizing product titles and descriptions
– Enhancing SEO metadata (meta titles and descriptions)
– Providing comprehensive store audits
– Bulk processing optimization tasks
**Service Delivery:**
– Authenticating your Shopify store connection
– Storing optimization results and history
– Providing analytics and performance insights
– Technical support and troubleshooting
3.2 Data Processing Principles
– **Minimization:** We only process the minimum data required for app functionality
– **Purpose Limitation:** Data is used solely for stated optimization purposes
– **Accuracy:** We maintain accurate and up-to-date information
– **Storage Limitation:** Data is retained only as long as necessary
4. Data Sharing and Disclosure
4.1 Third-Party Services
We use the following third-party services to provide our App functionality:
**Google Gemini AI:**
– Product images and text are processed by Google’s Gemini AI for optimization
– Data is transmitted securely and processed according to Google’s privacy standards
– No personal customer data is shared with AI services
**Database Hosting:**
– Product and optimization data is stored on secure cloud infrastructure
– All data is encrypted at rest and in transit
4.2 No Data Sales
We do not sell, rent, or otherwise monetize your data. We do not share your data with advertisers or marketing companies.
4.3 Legal Compliance
We may disclose information when required by law, legal process, or to protect our rights and safety.
5. Data Security
5.1 Encryption
– All data is encrypted in transit using TLS 1.3 or higher
– Data at rest is encrypted using industry-standard AES-256 encryption
– Database backups are fully encrypted
5.2 Access Controls
– Staff access to protected data is limited to essential personnel only
– Strong password requirements for all staff accounts
– Multi-factor authentication for administrative access
– Regular access reviews and permission audits
5.3 Security Measures
– Comprehensive access logging and monitoring
– Regular security assessments and vulnerability scanning
– Incident response procedures for security breaches
– Data loss prevention strategies and controls
– Separation of test and production environments
6. Data Retention
6.1 Retention Periods
– **Product Optimization Data:** Retained for 2 years after last app usage
– **Store Connection Data:** Deleted within 30 days of app uninstallation
– **Usage Analytics:** Aggregated data retained for 3 years for service improvement
– **Security Logs:** Retained for 1 year for security monitoring
6.2 Data Deletion
Upon app uninstallation or upon request, we will:
– Delete all stored product and optimization data within 30 days
– Remove API access tokens immediately
– Provide confirmation of data deletion upon request
7. Your Rights and Choices
7.1 Access and Control
You have the right to:
– Access your data stored in our systems
– Request correction of inaccurate data
– Request deletion of your data
– Export your optimization data
– Opt out of certain data processing activities
7.2 Customer Rights Support
We assist merchants in fulfilling their customers’ privacy rights:
– Data access requests
– Data deletion requests (where applicable)
– Opt-out preferences
– Consent management
8. International Data Transfers
Data may be transferred to and processed in countries other than your home country. We ensure appropriate safeguards through:
– Standard contractual clauses
– Adequacy decisions where applicable
– Other legally recognized transfer mechanisms
9. Compliance with Privacy Laws
9.1 GDPR Compliance
For EU users, we comply with the General Data Protection Regulation:
– Lawful basis for processing: Legitimate interest and contract performance
– Data subject rights implementation
– Privacy by design principles
– Data protection impact assessments
9.2 CCPA Compliance
For California users, we comply with the California Consumer Privacy Act:
– Consumer rights to know, delete, and opt-out
– No sale of personal information
– Non-discrimination for exercising rights
9.3 Other Jurisdictions
We monitor and comply with applicable privacy laws in all jurisdictions where we operate.
10. Automated Decision Making
Our AI systems make automated decisions about product optimization. These decisions:
– Are limited to product content and image improvements
– Do not have legal or significantly adverse effects on individuals
– Can be reviewed and modified by merchants at any time
– Include human oversight and intervention capabilities
11. Children’s Privacy
Our App is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will:
– Notify you of material changes via email or app notification
– Post the updated policy with a new effective date
– Provide 30 days’ notice for significant changes
13. Contact Information
For privacy-related questions or requests:
**Privacy Officer:**
CET TECH LLC
3 GERMAY DR STE 4 # 1430
WILMINGTON DE 19804
Email: info@cettechventure.com
General Contact: info@cettechventure.com
14. Data Protection Agreement
By using our App, merchants agree to our data processing practices as outlined in this Privacy Policy. For enterprise customers requiring specific data protection agreements, please contact us directly.
15. Incident Response
In the event of a data breach or security incident:
– We will notify affected merchants within 72 hours
– We will provide detailed information about the incident
– We will implement immediate remediation measures
– We will cooperate with regulatory authorities as required
16. Audit and Compliance
We undergo regular third-party security audits and maintain compliance certifications. Documentation is available upon request for enterprise customers.
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**Acknowledgment:** By installing and using the Optiwise Alt Text & Image AI app, you acknowledge that you have read, understood, and agree to this Privacy Policy.